CLICK TO PLAY See the Kisses come to life!
The Hershey's Kisses commercials have been a popular and very successful campaign, originally created via stop-motion animation in the 1990's and continuing to the present day with computer-generated imagery. The now defunct Colossal Pictures in San Francisco produced the earliest versions of these advertisements, brilliantly directed by Carl Willat. In 1995, Colossal, unable to find a local stop-motion animator who could handle their current Hershey's assignments, reached out to me. I was persuaded to travel from my home in Santa Monica to their San Francisco studio in order to animate two commercials, one featuring ice skating Kisses and the other spotlighting a snake charming Kiss. Both commercials were extremely challenging to create but the final results were incredible.